Quotes by

Steve Jobs

Technology is nothing. Whats important is that you have a faith in people, that theyre basically good and smart, and if you give them tools, theyll do wonderful things with them. – Steve Jobs

Its not the tools that you have faith in – tools are just tools. They work, or they dont work. Its people you have faith in or not. Yeah, sure, Im still optimistic I mean, I get pessimistic sometimes but not for long. – Steve Jobs

Its not a faith in technology. Its faith in people. – Steve Jobs

Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs

I dont think Ive ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldnt be ours anymore. – Steve Jobs

A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. – Steve Jobs

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. – Steve Jobs

In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs

Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma – which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. – Steve Jobs

Were going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact. – Steve Jobs

Things dont have to change the world to be important. – Steve Jobs

For the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something. – Steve Jobs

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You dont have to study physics to understand the laws of motion to drive a car. You dont have to understand any of this stuff to use Macintosh. – Steve Jobs

When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want. – Steve Jobs

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. – Steve Jobs

We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs

We want to reinvent the phone. Whats the killer app? The killer app is making calls! Its amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac. – Steve Jobs

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay. – Steve Jobs

It is piracy, not overt online music stores, which is our main competitor. – Steve Jobs

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. – Steve Jobs