A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. – Steve Jobs
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. – Steve Jobs