In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs
Seven and half years ago I began my own journey. For me and my family it was a time of adversity. But during that adversity I derived a deeper faith. And born out of that adversity was a commitment to devote myself to those people and to those issues that truly matter to me. – Paul Tsongas