In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. – Steve Jobs
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Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
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