We want to reinvent the phone. Whats the killer app? The killer app is making calls! Its amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac. – Steve Jobs
Thats been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there, you can move mountains. – Steve Jobs

