Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs
Everyone here has the sense that right now is one of those moments when we are influencing the future. – Steve Jobs
If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. – Steve Jobs
We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs