Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
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