Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You dont have to study physics to understand the laws of motion to drive a car. You dont have to understand any of this stuff to use Macintosh. – Steve Jobs
Design is not just what it looks like. Design is how it works. – Steve Jobs
Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes. – Steve Jobs
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay. – Steve Jobs