Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus success in the spreadsheet – basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. – Steve Jobs
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs
I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos