Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. – Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You dont have to study physics to understand the laws of motion to drive a car. You dont have to understand any of this stuff to use Macintosh. – Steve Jobs
Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma – which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. – Steve Jobs