We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs
It is piracy, not overt online music stores, which is our main competitor. – Steve Jobs
Im sorry, its true. Having children really changes your view on these things. Were born, we live for a brief instant, and we die. Its been happening for a long time. Technology is not changing it much – if at all. – Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs