When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want. – Steve Jobs
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Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs
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In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs
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