Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. – Steve Jobs
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. – Steve Jobs
You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You dont have to study physics to understand the laws of motion to drive a car. You dont have to understand any of this stuff to use Macintosh. – Steve Jobs
Well, my thoughts about California are kind of mythological. To me, as well as being a real place, its a place where people go to find something – to find happiness or to realize their dreams. So it has that kind of quality of heroism and heartache, and Australia has that, as well. – Colin Hay