The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay. – Steve Jobs
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. – Steve Jobs
In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs
Your time is limited, so dont waste it living someone elses life. Dont be trapped by dogma – which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. – Steve Jobs