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Quotes by

Marshall McLuhan

The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan

It is the framework which changes with each new technology and not just the picture within the frame. – Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. – Marshall McLuhan

Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. – Marshall McLuhan

Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. – Marshall McLuhan

We drive into the future using only our rearview mirror. – Marshall McLuhan

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. – Marshall McLuhan

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. – Marshall McLuhan

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. – Marshall McLuhan

I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. – Marshall McLuhan

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language. – Marshall McLuhan

Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it. – Marshall McLuhan

Art is anything you can get away with. – Marshall McLuhan

Advertising is the greatest art form of the 20th century. – Marshall McLuhan

Ads are the cave art of the twentieth century. – Marshall McLuhan

In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. – Marshall McLuhan

Affluence creates poverty. – Marshall McLuhan

The name of a man is a numbing blow from which he never recovers. – Marshall McLuhan

America is the only country ever founded on the printed word. – Marshall McLuhan