The name of a man is a numbing blow from which he never recovers. – Marshall McLuhan
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. – Marshall McLuhan
Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan