Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. – Marshall McLuhan
Advertising is the greatest art form of the 20th century. – Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. – Marshall McLuhan
Advertising is the greatest art form of the 20th century. – Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy. – Marshall McLuhan
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. – Marshall McLuhan