It is the framework which changes with each new technology and not just the picture within the frame. – Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. – Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression. – Marshall McLuhan
Advertising is the greatest art form of the 20th century. – Marshall McLuhan