The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. – Marshall McLuhan
American youth attributes much more importance to arriving at drivers license age than at voting age. – Marshall McLuhan
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. – Marshall McLuhan
Mass transportation is doomed to failure in North America because a persons car is the only place where he can be alone and think. – Marshall McLuhan