In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. – Marshall McLuhan
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The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan
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America is the only country ever founded on the printed word. – Marshall McLuhan
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