The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan
Quote by Marshall McLuhan
![The medium is the message. This is merely to say that the personal The medium is the message. This is merely to say that the personal](/quote/medium-message-this-merely-that-personal.jpg)
Other quotes by Marshall McLuhan
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. – Marshall McLuhan
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We drive into the future using only our rearview mirror. – Marshall McLuhan
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