The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
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Other quotes by Marshall McLuhan
Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be. – Marshall McLuhan
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. – Marshall McLuhan
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