The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. – Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. – Marshall McLuhan
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. – Marshall McLuhan