The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy. – Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. – Marshall McLuhan