The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrists couch. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan
Today the tyrant rules not by club or fist, but, disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. – Marshall McLuhan