America is the only country ever founded on the printed word. – Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. – Marshall McLuhan
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way. – Marshall McLuhan
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. – Marshall McLuhan