Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication. – Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities. – Marshall McLuhan
I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it. – Marshall McLuhan
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. – Marshall McLuhan
People often become scholars for the same reason they become soldiers: simply because they are unfit for any other station. Their right hand has to earn them a livelihood; one might say they lie down like bears in winter and seek sustenance from their paws. – G. C. (Georg Christoph) Lichtenberg