A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. – Marshall McLuhan
We drive into the future using only our rearview mirror. – Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam. – Marshall McLuhan
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness. – Marshall McLuhan
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. – Simon Mainwaring