When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. – Simon Mainwaring
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
Business practices and how we treat the planet are also in desperate need of re-humanization. – Simon Mainwaring
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. – Simon Mainwaring
In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism. – Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. – Simon Mainwaring
