Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. – Simon Mainwaring
Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers. – Simon Mainwaring
Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. – Simon Mainwaring