In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions. – Simon Mainwaring
If other Germans drink beer, German students swill it. If one is unable to toss off his fifteen glasses in an hour, it is regarded by his fellows as a sign of puerility only less strong than that he has the scar of no duel on his cheek. – Arthur Handly Marks, “Berlin: Its Bayonets and Its Beer” (Berlin, 1887 June 14th