In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. – Simon Mainwaring
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. – Simon Mainwaring