In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. – Simon Mainwaring
Politicians also have a love affair with the small business exemption. Too much paperwork? Too heavy a burden? Not enough time? Just exempt small businesses from the rule. It sounds so pro-growth. Instead its an admission that the costs of a regulation just cant be justified. – John Sununu