When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. – Simon Mainwaring
Social media is not about the exploitation of technology but service to community. – Simon Mainwaring
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring
First: the best is the enemy of the good, trying to be perfect or trying to meet infinite context will both make you crazy and make you miss your launch date. The only thing to do is to create a product for your users. Not The User but the specific audience for whom your product is intended. – Christina Wodtke