The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. – Simon Mainwaring
If efforts to do social work are couched in selfish motives, then they will die a premature death. Why would my efforts get politicised? I have values I inherited from my father. He helped many. Anyone, even a postman knocking on our door would get a glass of water and some sweets. – Sachin Tendulkar