The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. – Simon Mainwaring
Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We dont need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism. – Simon Mainwaring
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring