The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes its good to put the paddle down and just let the canoe glide. – Simon Mainwaring
What todays business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. – Simon Mainwaring