Quote by Simon Mainwaring
The social business marketplace is effectively forcing brands to e

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. – Simon Mainwaring

Other quotes by Simon Mainwaring

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring

Category:
Experience
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Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring

Category:
work
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When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. – Simon Mainwaring

Category:
Change
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I have laid aside business, and gone afishing. – Izaak Walton

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Interior design is a business of trust. – Venus Williams

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The gambling known as business looks with austere disfavor upon the business known as gambling. – Ambrose Bierce

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