The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus. – Simon Mainwaring
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring
Non-profits must become deeply engaged in the ways that their donor communities are using social technology. – Simon Mainwaring