The leverage and influence social media gives citizens are rapidly spreading into the business world. – Simon Mainwaring
The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring
Ultimately, its possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. – Simon Mainwaring