Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. – Simon Mainwaring

