Quote by Simon Mainwaring
Brands must empower their community to be change agents in their o

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring

Other quotes by Simon Mainwaring

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. – Simon Mainwaring

Category:
Society
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The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. – Simon Mainwaring

Category:
Government
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When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. – Simon Mainwaring

Category:
positive
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Other Quotes from
Change
category

We have no reason to think that climate change is harmful if you look at the world as a whole. Most places, in fact, are better off being warmer than being colder. And historically, the really bad times for the environment and for people have been the cold periods rather than the warm periods. – Freeman Dyson

Category:
Change

It is time to change our policy of appeasement toward the Palestinians, to strengthen our ties with the nation of Israel. – Rick Perry

Category:
Change

I hope everyone that is reading this is having a really good day. And if you are not, just know that in every new minute that passes you have an opportunity to change that. – Gillian Anderson

Category:
Change

Before Schindlers List, I wouldnt have believed movies had a lot of power for social change. – Liam Neeson

Category:
Change

Random Quotes

You will never find time for anything. If you want time you must make it. – Charles Buxton

Category:
Carpe Diem

Im not afraid of computers taking over the world. – Thom Yorke

Category:
Computers

The hierarchy of class in London was rigid. It was like a religion. It still is to a certain extent. – Ben Kingsley

Category:
Religion

Students rarely disappoint teachers who assure them in advance that they are doomed to failure. – Sidney Hook

Category:
Failure