Quote by Simon Mainwaring
Brands must empower their community to be change agents in their o

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring

Other quotes by Simon Mainwaring

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring

Category:
Technology
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And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way were running the engine of capitalism is not serving us well. – Simon Mainwaring

Category:
Food
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How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring

Category:
Experience
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Other Quotes from
Change
category

Every beginning is a consequence — every beginning ends some thing. – Paul Valery

Category:
Change

I cant change overnight into a serious literary author. You cant compare apples to oranges. William Faulkner was a great literary genius. I am not. – John Grisham

Category:
Change

If we dont change, we dont grow. If we dont grow, we arent really living. – Gail Sheehy

Category:
Change

The notion that Congress can change the meaning given a constitutional provision by the Court is subversive of the function of judicial review and it is not the less so because the Court promises to allow it only when the Constitution is moved to the left. – Robert Bork

Category:
Change

Random Quotes

Success makes you less intimidated by things. – Nate Silver

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Success

We are particularly interested in the mental health programs and policies that support our troops and their families before, during, and after deployment to Iraq and Afghanistan. – John M. McHugh

Category:
Health

If God had wanted man to play soccer, he wouldnt have given us arms. – Mike Ditka

Category:
God