Simon Mainwaring's Quote - Brands must empower their community to be change agents in their o

Quote by Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring

Other quotes by Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring

Category:

Success

Author

Simon Mainwaring

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A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. – Simon Mainwaring

Category:

Government

Author

Simon Mainwaring

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The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change. – Simon Mainwaring

Category:

Change

Author

Simon Mainwaring

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Change

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