Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? – Simon Mainwaring
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