Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. – Simon Mainwaring

