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Quote by Simon Mainwaring
Brands must empower their community to be change agents in their o

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring

Other quotes by Simon Mainwaring

We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. – Simon Mainwaring

Category:
environmental
Author
Simon Mainwaring
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Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. – Simon Mainwaring

Category:
Society
Author
Simon Mainwaring
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Like all technology, social media is neutral but is best put to work in the service of building a better world. – Simon Mainwaring

Category:
Technology
Author
Simon Mainwaring
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Other Quotes from
Change
category

Happy he who learns to bear what he cannot change. – Friedrich Schiller

Category:
Change

If you accept the expectations of others, especially negative ones, then you never will change the outcome. – Michael Jordan

Category:
Change

Pop culture is a reflection of social change, not a cause of social change. – John Podhoretz

Category:
Change

One good teacher in a lifetime may sometimes change a delinquent into a solid citizen. – Philip Wylie

Category:
Change

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