Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. – Simon Mainwaring
Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment. – Simon Mainwaring
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it. – Simon Mainwaring
We think that democracy can change a lot of things, but were being fooled, because democracy is not the election. Weve been taught that democracy is having elections. And it isnt. Elections are the most horrendous aspect of democracy. Its the most mundane, trivial, disappointing, dirty aspect. – Gael Garcia Bernal