In advertising, not to be different is virtual suicide. – William Bernbach
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Other quotes by William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
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An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
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I love art dealers. In some ways, theyre my favorite people in the art world. Really. I love that they put their money where their taste is, create their own aesthetic universes, support artists, employ people, and do all of this while letting us see art for free. Many are visionaries. – Jerry Saltz
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