In advertising, not to be different is virtual suicide. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
And there is no question but that you can’t sustain a mood, a dramatic mood of any particular kind, when at the end of the climactic moment of the scene, out come a couple of dancing rabbits with toilet paper. – Rod Serling, quoted in Teaching Literature to Adolescents: Plays by Alan B. Howe