In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
Frugality is one of the most beautiful and joyful words in the English language, and yet one that we are culturally cut off from understanding and enjoying. The consumption society has made us feel that happiness lies in having things, and has failed to teach us the happiness of not having things. – Elise Boulding