In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach