Quotes by

William Bernbach

In advertising, not to be different is virtual suicide. – William Bernbach

The most powerful element in advertising is the truth. – William Bernbach

I warn you against believing that advertising is a science. – William Bernbach

In communications, familiarity breeds apathy. – William Bernbach

Word of mouth is the best medium of all. – William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach