Word of mouth is the best medium of all. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

Word of mouth is the best medium of all. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
In advertising, not to be different is virtual suicide. – William Bernbach
I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos