Word of mouth is the best medium of all. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
Word of mouth is the best medium of all. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
The most powerful element in advertising is the truth. – William Bernbach
I strongly believe that missionaries make better products. They care more. For a missionary, its not just about the business. There has to be a business, and the business has to make sense, but thats not why you do it. You do it because you have something meaningful that motivates you. – Jeff Bezos