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Quote by Peter Drucker
The aim of marketing is to know and understand the customer so wel

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Other quotes by Peter Drucker

The productivity of work is not the responsibility of the worker but of the manager. – Peter Drucker

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work
Author
Peter Drucker
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Other Quotes from
Advertising
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Advertising is an environmental striptease for a world of abundance. – Marshall McLuhan, introduction to Wilson Bryan Key, Subliminal Seduction: Ad Med

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Telling lies does not work in advertising. – Tim Bell

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Advertising is a bit like playing make-believe. – Hartman Jule

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Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. – Marya Mannes, But Will It Sell?, 1964

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