Quote by Peter Drucker
The aim of marketing is to know and understand the customer so wel

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Other quotes by Peter Drucker

Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information. – Peter Drucker

Category:
Knowledge
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Plans are only good intentions unless they immediately degenerate into hard work. – Peter Drucker

Category:
good
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Other Quotes from
Advertising
category

We read advertisements to discover and enlarge our desires. We are always ready — even eager — to discover, from the announcement of a new product, what we have all along wanted without really knowing it. – Daniel J. Boorstin

Category:
Advertising

Promise, large promise, is the soul of an advertisement. – Samuel Johnson

Category:
Advertising

Advertising may be described as the science of arresting the human intelligence long enough to get money from it. – Stephen Butler Leacock, quoted in Michael Jackman, Crown’s Book of Politic

Category:
Advertising

History will see advertising “as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.” – Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of A

Category:
Advertising

Random Quotes

Slander is a poison which kills charity, both in the slanderer and the one who listens. – St. Bernard

Category:
Insults

Great loves too must be endured. – Coco Chanel

Category:
great

Dogs are not our whole life, but they make our lives whole. – Roger Caras

Category:
Dogs

I thought that all of the sacrifices and blessings of the whole history of mankind have devolved upon me. Thank you, God. – Ben Stein

Category:
History