I warn you against believing that advertising is a science. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
If the world were merely seductive, that would be easy. If it were merely challenging, that would be no problem. But I arise in the morning torn between a desire to improve (or save) the world and a desire to enjoy (or savor) the world. This makes it hard to plan the day. – E.B. White, quoted in Israel Shenker, “E.B. White: Notes and Comment by Author,”