I warn you against believing that advertising is a science. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach

I warn you against believing that advertising is a science. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
The doctors tell us of a physical disease called fatty degeneration of the heart… there is a moral malady—fatty degeneration of the soul; sooner or later it attacks every man, however noble his career, who puts self forward in his aims; who values fame because a personal possession. – Frank Lee Benedict, The Price She Paid, 1882