I warn you against believing that advertising is a science. – William Bernbach
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Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach
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The most powerful element in advertising is the truth. – William Bernbach
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The U.K. needs a system for family migration underpinned by three simple principles. One: that those who come here should do so on the basis of a genuine relationship. Two: that migrants should be able to pay their way. And three: that they are able to integrate into British society. – Theresa May
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