An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
An idea can turn to dust or magic, depending on the talent that rubs against it. – William Bernbach
I warn you against believing that advertising is a science. – William Bernbach
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. – William Bernbach