Advertising is the art of making whole lies out of half truths. -

Advertising is the art of making whole lies out of half truths. – Edgar A. Shoaff

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger

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Now that Im a client, I understand what a jerk I was. – Jay Chiat

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Ive learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one. – Leo Burnett

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