Advertising is the art of making whole lies out of half truths. -

Advertising is the art of making whole lies out of half truths. – Edgar A. Shoaff

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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. – Leo Burnett

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First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s a brochure. – Douglas Adams

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Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy

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History will see advertising “as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.” – Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of A

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