Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger
The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards
Take your message of equality of achievement, take your message of economic dependency, take your message of enslaving the entrepreneurial will and spirit of the American people somewhere else. – Allen West
I think first and foremost everybody should understand that Canadians are strongly committed to the system of universal health insurance, to the principle that your ability to pay does not determine your access to critical medical service. – Stephen Harper