Advertising is the art of making whole lies out of half truths. -

Advertising is the art of making whole lies out of half truths. – Edgar A. Shoaff

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The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. – Bill Cosby

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Advertising is not merely an assembly of competing messages; it is a language itself which is always being used to make the same general proposal – John Berger

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The trouble with us in America isn’t that the poetry of life has turned to prose, but that it has turned to advertising copy. – Louis Kronenberger

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The more facts you tell, the more you sell. An advertisements chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases. – Dr. Charles Edwards

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