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What is the difference between unethical and ethical advertising?

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. – Vilhjalmur Stefansson, 1964

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Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetick. – Samuel Johnson

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Advertising is the very essence of democracy. – Bruce Barton

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