Design is not just what it looks like. Design is how it works. – Steve Jobs
Thats been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there, you can move mountains. – Steve Jobs
You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
Im sorry, its true. Having children really changes your view on these things. Were born, we live for a brief instant, and we die. Its been happening for a long time. Technology is not changing it much – if at all. – Steve Jobs
Ive always wanted to own and control the primary technology in everything we do. – Steve Jobs
Innovation has nothing to do with how many R amp& D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. Its not about money. Its about the people you have, how youre led, and how much you get it. – Steve Jobs
You know, my main reaction to this money thing is that its humorous, all the attention to it, because its hardly the most insightful or valuable thing thats happened to me. – Steve Jobs
We dont get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what weve chosen to do with our life. – Steve Jobs
My favorite things in life dont cost any money. Its really clear that the most precious resource we all have is time. – Steve Jobs
Be a yardstick of quality. Some people arent used to an environment where excellence is expected. – Steve Jobs
Im an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. – Steve Jobs
Ill always stay connected with Apple. I hope that throughout my life Ill sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when Im not there, but Ill always come back. – Steve Jobs
The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. Were just in the beginning stages of what will be a truly remarkable breakthrough for most people – as remarkable as the telephone. – Steve Jobs
Woz is living his own life now. He hasnt been around Apple for about five years. But what he did will go down in history. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
The reason we wouldnt make a seven-inch tablet isnt because we dont want to hit a price point, its because we dont think you can make a great tablet with a seven-inch screen. – Steve Jobs
If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. – Steve Jobs
I met Woz when I was 13, at a friends garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together. – Steve Jobs
We made the buttons on the screen look so good youll want to lick them. – Steve Jobs
Sometimes life hits you in the head with a brick. Dont lose faith. – Steve Jobs
