You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want. – Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs
A lot of people in our industry havent had very diverse experiences. So they dont have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader ones understanding of the human experience, the better design we will have. – Steve Jobs