You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, its really how it works. – Steve Jobs
The reason we wouldnt make a seven-inch tablet isnt because we dont want to hit a price point, its because we dont think you can make a great tablet with a seven-inch screen. – Steve Jobs
We think the Mac will sell zillions, but we didnt build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We werent going to go out and do market research. We just wanted to build the best thing we could build. – Steve Jobs