You cant just ask customers what they want and then try to give that to them. By the time you get it built, theyll want something new. – Steve Jobs
The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. Were just in the beginning stages of what will be a truly remarkable breakthrough for most people – as remarkable as the telephone. – Steve Jobs
Ill always stay connected with Apple. I hope that throughout my life Ill sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when Im not there, but Ill always come back. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs