Thats been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there, you can move mountains. – Steve Jobs
Our goal is to make the best devices in the world, not to be the biggest. – Steve Jobs
Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. – Steve Jobs
Its not the tools that you have faith in – tools are just tools. They work, or they dont work. Its people you have faith in or not. Yeah, sure, Im still optimistic I mean, I get pessimistic sometimes but not for long. – Steve Jobs
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring