Thats been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But its worth it in the end because once you get there, you can move mountains. – Steve Jobs
Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs
When youre young, you look at television and think, theres a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize thats not true. The networks are in business to give people exactly what they want. – Steve Jobs
The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
A lot of people over time have had this kind of pattern in their relationship with Bill Clinton. You first meet him and youre overwhelmed by his talent. Hes so energetic and articulate and full of ideas and he calls himself a congenital optimist and that optimism is contagious. – Dee Dee Myers