Ive always wanted to own and control the primary technology in everything we do. – Steve Jobs
You know, my main reaction to this money thing is that its humorous, all the attention to it, because its hardly the most insightful or valuable thing thats happened to me. – Steve Jobs
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs
Our DNA is as a consumer company – for that individual customer whos voting thumbs up or thumbs down. Thats who we think about. And we think that our job is to take responsibility for the complete user experience. And if its not up to par, its our fault, plain and simply. – Steve Jobs
The most important and urgent problems of the technology of today are no longer the satisfactions of the primary needs or of archetypal wishes, but the reparation of the evils and damages by the technology of yesterday. – Dennis Gabor, Innovations: Scientific, Technological and Social, 1970