Design is not just what it looks like. Design is how it works. – Steve Jobs
Im an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. – Steve Jobs
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business. – Steve Jobs
In most peoples vocabularies, design means veneer. Its interior decorating. Its the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. – Steve Jobs