A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs

The reason we wouldnt make a seven-inch tablet isnt because we dont want to hit a price point, its because we dont think you can make a great tablet with a seven-inch screen. – Steve Jobs