The system is that there is no system. That doesnt mean we dont have process. Apple is a very disciplined company, and we have great processes. But thats not what its about. Process makes you more efficient. – Steve Jobs
We want to reinvent the phone. Whats the killer app? The killer app is making calls! Its amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac. – Steve Jobs

