Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
Jaron Lanier
Technologists provide tools that can improve peoples lives. But I want to be clear that I dont think technology by itself improves peoples lives, since often Im criticized for being too pro-technology. Unless theres commensurate ethical and moral improvements to go along with it, its for naught. – Jaron Lanier
If theres any object in human experience thats a precedent for what a computer should be like, its a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive. – Jaron Lanier
The wisdom of crowds works when the crowd is choosing the price of an ox, when theres a single numeric average. But if its a design or something that matters, the decision is made by committee, and thats crap. You want people and groups who are able to think thoughts before they share. – Jaron Lanier