Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
If theres any object in human experience thats a precedent for what a computer should be like, its a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive. – Jaron Lanier
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