Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves. – Jaron Lanier
Musicians and journalists are the canaries in the coalmine, but, eventually, as computers get more and more powerful, it will kill off all middle-class professions. – Jaron Lanier
Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone. – Jaron Lanier
Technologists provide tools that can improve peoples lives. But I want to be clear that I dont think technology by itself improves peoples lives, since often Im criticized for being too pro-technology. Unless theres commensurate ethical and moral improvements to go along with it, its for naught. – Jaron Lanier