Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
People try to treat technology as an object, and it cant be. It can only be a channel. – Jaron Lanier
The wisdom of crowds works when the crowd is choosing the price of an ox, when theres a single numeric average. But if its a design or something that matters, the decision is made by committee, and thats crap. You want people and groups who are able to think thoughts before they share. – Jaron Lanier
If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost. – Jaron Lanier