Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves. – Jaron Lanier
If theres any object in human experience thats a precedent for what a computer should be like, its a musical instrument: a device where you can explore a huge range of possibilities through an interface that connects your mind and your body, allowing you to be emotionally authentic and expressive. – Jaron Lanier
Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier
The wisdom of crowds works when the crowd is choosing the price of an ox, when theres a single numeric average. But if its a design or something that matters, the decision is made by committee, and thats crap. You want people and groups who are able to think thoughts before they share. – Jaron Lanier
Some of us are interested in directors, but really the vast majority of us are interested in actors. You experience the films through the actors, so theyre all locked into your imagination in some kind of layer of fantasy or hatred or wherever they settle into your imagination. – Danny Boyle