Advertisers are not thinking radically enough – they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain havent been activated before. These new experiences bring new capabilities to the brain. – Jaron Lanier

It is impossible to work in information technology without also engaging in social engineering. – Jaron Lanier

If we allow our self-congratulatory adoration of technology to distract us from our own contact with each other, then somehow the original agenda has been lost. – Jaron Lanier